Marla Cannon Joins Riata Capital Group to lead Business Development and Investor Relations

May 1, 2023

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Marla Cannon Joins Riata Capital Group to lead Business Development and Investor Relations

Dallas, TX – May 1, 2023 – Riata Capital Group (“RCG” or “Riata”), a Dallas-based private equity investment firm, today announced that Marla Cannon has joined as Managing Director – Business Development and Investor Relations. Ms. Cannon manages Riata’s relationships across a broad range of investment banks, sell-side advisors, alternative deal sources, and institutional investors supporting the firm’s continued investment and fundraising initiatives. Ms. Cannon comes to Riata with more than 15 years’ experience sourcing and executing principal investments within the private equity market. Prior to joining RCG, Ms. Cannon was Managing Director at HSBC, where she led Sponsor Coverage for the Technology Investment Banking group in New York. Previously, she was Senior Vice President with BBVA where she was instrumental in the origination and execution of private equity-backed transactions across all sectors. She also held investment roles with Fortress Investment Group and ORIX Capital. Ms. Cannon received a Bachelor of Business Administration degree from Southern Methodist University.

Jeff Fronterhouse, Managing Partner, commented, “On behalf of Riata, we are very excited to welcome Marla to the team. She brings significant experience and a breadth of relationships to the firm, and we look forward to her leadership in both business development and investor relations. Marla is a strategic addition to Riata and demonstrates our continued commitment to invest in key resources to expand our business and grow assets under management.”

“I am delighted to join the team at RCG,” Ms. Cannon added. Riata is well positioned to be a leading private equity firm in the lower end of the middle market. They have a strong track record, an exceptional team, and are focused on deploying capital to build substantial businesses. I look forward to leveraging my experience and contributing to the firm’s continued success.”

About Riata Capital Group

RCG is a leading Dallas-based private equity investment firm that partners with seasoned management teams to invest in growing, profitable, privately held companies with a focus on three industry sectors: business services, consumer, and healthcare services. The firm takes a selective approach to investing in high-potential businesses whose owners and management teams want an investment partner with the capital, experience, and record of successful collaboration required to achieve their liquidity and value-creation objectives. Over the course of their careers, the principals of RCG have deployed over $2 billion of capital into more than 45 platforms and 200 add-on acquisitions totaling in excess of $6.9 billion in transaction value. The firm targets equity investments of $25-150 million in companies with $5-30 million of EBITDA. With significant investment experience, a balanced team with financial and operating expertise, a strong team of seasoned operating partners, and significant experience in the firm’s targeted sectors, Riata provides a compelling value proposition to business owners and entrepreneurs.