Dallas, TX – June 24, 2025 – Riata Capital Group is proud to announce that Greenix Pest Control, a Riata portfolio company and the 13th largest pest control provider in the U.S., has acquired Rove Pest Control’s operations in Minnesota, Wisconsin, Michigan and Massachusetts. This most recent strategic acquisition marks another significant step in Greenix's ongoing expansion and further enhances its presence in the northern U.S.
With the integration of Rove, Greenix expands its service area to 19 states, now protecting over 250,000 households nationwide. Headquartered in Utah, Greenix has become a trusted name in the industry, recognized for its modern, sustainably responsible approach to pest management tailored to homeowners' unique needs.
Bob Nilsen, Chairman and CEO of Greenix, shared his enthusiasm for the acquisition, stating, “We’re excited to welcome Rove Pest Control into the Greenix family. Their proven commitment to high-quality service and customer care aligns perfectly with our core values. This partnership enables us to extend our reach while staying true to our mission of providing safe, effective, and environmentally conscious pest control.”
Greenix Pest Control ranks as the 13th largest pest control provider in the U.S. by PCT Magazine and has been providing high quality pest control services to its customers for over a decade. The company offers a variety of premium services, such as general pest and rodent removal, along with tick, flea, and mosquito control, and preventative termite solutions. Greenix currently operates in 19 states and employs over 1,000 people nationwide.
About Riata Capital Group
RCG is a leading Dallas-based private equity investment firm that partners with seasoned management teams to invest in growing, profitable, privately held companies with a focus on three industry sectors: business services, consumer, and healthcare services. Riata takes a selective approach to investing in high-potential businesses whose owners and management teams want an investment partner with the capital, experience, and record of successful collaboration required to achieve their liquidity and value-creation objectives. Over the course of their careers, the principals of RCG have deployed over $2 billion of capital into more than 45 platforms and 350 add-on acquisitions totaling over $7 billion in transaction value. The Firm targets equity investments of $25-150 million in companies with $5-30 million of EBITDA. With significant investment experience, a balanced team with financial and operating expertise, a strong team of seasoned operating partners, and significant experience in the firm’s targeted sectors, Riata provides a compelling value proposition to business owners and entrepreneurs.
